Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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In addition, the consumers of educational services are a potential workforce of corresponding qualifications. Senior on the tourism market Author s: However, only some of them survive the barriers and vicissitudes the economy throws mrketing before them. As district from traditional techniques, online advertisements realize presentation functions by the fee for taking place on web pages without any paper or print cost.

The analysis covers equity, 55 bond and 60 mixed funds and is based on michakski taken from www.


O15, C52 Lypchuk V. There are a number of factors — globalization, national, religious, and family relations, to name a few — working to influence modern youths in the Republic of Azerbaijan.

Is it necessary to seek a new concept of human organizational development, one which would strengthen the roles of creator, innovator and coordinator with total respect for the laws of nature?

For the entire period, equity funds achieved the highest returns, but with the highest risk. My New User Account.

BazEkon – Michalski Eugeniusz. Enterprise branding strategies

Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market. The concepts of sustainable development and corporate social responsibility are intended to humanize activity.

The article examines the changes that have been made to the direct payments system as a result of the most recent reform of the Common Agricultural Policy CAP for the years — Of essential importance is the yearwhen the countries mchalski the Barcelona Declaration.


The article proposes a new graphical model of marketing communications. Information about Polish airports is presented along with development trends of the airports and the role of the regional airports. Producers try to gain from new brand marketing management and try to form new consumption trends together with intermediaries. The paper also introduces some national and EU programmes which are meant to mitigate the effects of unfavourable situations.

The three other variables growth, profitability and size are negatively correlated with leverage. Segment of older consumers is a challenge for the modern marketing because there can no longer be used static and stereotypical way to treat this group of consumers. D21, D22 Soroka-Potrzebna H. I was interested in discovering key factors which contribute to teacher motivation to work at university, to doing research, to teaching and doing work of an organizational nature among civilian, officers and reserve or retired officers.

M31, L21, L25 Grzegorczyk W. It is necessary to strengthen the competitive advantages of Ukraine in science, education and high technologies. During the research, the method of measuring the effect of public relations activities, i.

In this research, the woman image in outdoor marketting is analyzed by using semiotics. This article is intended for researchers studying CSR and also for company managers who think about philanthropy. Preparation for marketing and implementation of exchange goods and services require branding strategies to be built. Unfortunately, a number of barriers threaten ratification. O18, O38, O51 Mutrynowski T. To understand the factors shaping branding strategies, marketers must understand where, how much and in what way brand value is created.

The methods used in the article included statistical analysis as well as analysis of the literature and of strategic documents. Service guarantees in the context of professional services — case of law firms Author s: The main reason for this situation is both a limited buying potential of Polish seniors, and the system of values kichalski which tourism and other active ways of spending free time are relatively low in the rank.


Allow this favorite library to be seen by others Keep michlski favorite library private. Albania has an interior market in development and a non structured exporting market. While the gender of woman influences the outdoor advertisements, the woman image in advertisements is influential on the woman image in michalskii.

Your request to send this item has been completed. The gap created the opportunity for mivhalski present investigation. Most respondents were of the opinion that milk packaging was neither a significant determinant of their buying decisions nor a major indicator of product quality. The Euclidean metric was used. Don’t have an account? Today, in our country, the role of woman is defined as a kind mother, a good wife, attractive, and successful in business life.

The egeniusz of improving threat detection systems is based on scientific risk analysis, the results of which form the basis for comprehensive risk management in clinical nutrition.

The scale of spatial mobility as an important characteristic reflects desire, willingness and opportunities of movement for a specified distance.

The article examines the importance of all-year and seasonal outdoor markets in the supply chain of regional food with PDO and PGI geographical indications. Did the actions taken by the National Tourism Administration and National Tourism Organisation, during the global economic crisis, increase the number of tourist visits to the island?

An interdisciplinary approach to marketing Joanna Szwacka-Mokrzycka Summary. Governments have different measures at their disposal to influence the car market and thus achieve particular goals. H41, Q53, Q58 Milewska A.

The research took place in China in a European university branch in Shanghai, where international students were surveyed.