“This is a wondrously thought-provoking book. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkoff explores how it has . Present Shock has ratings and reviews. Megan said: I should like Douglas Rushkoff. I have a feeling that in fact we agree over a great many thi. People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and .

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Of course, lack of any real evidence doesn’t stop Rushkoff from making claims about causality A word of warning: Chapter one, my favorite, will make you want to jump out a window.

Except we are not building a new commons together where everything is shared; we are turning life into a sea of monetisable experiences where the meter is always on. I look forward to reading further about what Mr. It is destabilising; rusgkoff deconstructs the narratives we use to make meaning; it leads us to compulsively overwind, magnifying the stakes of any given moment; it leads us to draw paranoid connections where there are none; and finally its lack of regard for beginnings and endings – its focus on the perpetual now – drives us to impose order on chaos.

Everything is presented in a very readable way, and the author uses great examples. One would have to articulate it very quickly. Reality shows and the hour news cycle demo other aspects of this phenomenon. He points to signs of presentism all around us—in how we conduct politics, interact with media, and negotiate relationships.


He is no Luddite; rather, Rushkoff is an on-the-edge thinker, and sometimes his arguments are met with incredulity. No matter how engaging the table conversation, the BlackBerry offered the potential of a different and more interesting topic. Perhaps because I am too selective up front? I also see how future technology will only cement the charms of a digital life we have now and lay the foundation for even more integration in the future. May 17, Ryan rated it liked it.

Without long-term goals expressed for us as readily accessible stories, people lose the ability to respond to anything but terror. Reliance on the most recent piece of information available is very tempting.

To anyone that loves to learn and think as much as I do, I would highly recommend this book. Download our Spring Fiction Sampler Now. I’m also pretty picky.

Present Shock: When Everything Happens Now by Douglas Rushkoff

This book contained a very engaging set of observations about how the ubiquitous presence of technology is changing our culture, relationships, and our perception of time. We should pay close attention—while we still can. So we have the futurism-presentism divide. How might you position him in the landscape of evidence-based medicine if not science writ large? I sympathize with that sort of here-but-never-here brand of unease that most people didn’t have five or ten years ago.

A flow-based economy favours those who actively create value, but disfavours those who are used to reaping passive rewards landowners, investors. Oct 02, Sean Goh rated it it was ok. Mar 25, Valentina marked it as to-read. Hardcoverpages.

Present Shock

Where future shock is something more like an escalating exasperation or dread fairly clearly defined by Toffler as rate of change increasing at a speed that threatens to surpass our physiological capacities to process it present shock is less of shock and more of a continual low-level unease. Feudalism for Ruskoff is more than a metaphor for the current economic reality but is italicized and underlined in the charters of each of our corporate overlords.


In one digression, he makes an inaccurate statement in passing about lithium batteries that has been refuted. Books by Douglas Rushkoff. Simplistic solutions like those offered by the Tea Party are favoured because they are not bogged down with facts. Here’s a brief test instead of me dissecting a handful of pages: A consistent feature of present shock is narrative collapse: Information that is too complex to be incorporated as rushkkff whole—or in a timely way—is compressed into shocm easier to wield and transmit.

We can struggle through the onslaught of information and play an eternal game of catch-up. The individual is flow, the community is storage. This douylas is a bit biased, since I’ve been a fan of Rushkoff’s for a while–he represents a necessary perspective that balances an awareness of the upside of technology with a skepticism rooted in pointed observations of our contemporary world. Selznick” or “Laura Palmer,” popular satirical television shows have, ironically, selected for exactly the audience that won’t get the jokes.

We have arrived in the future.